If/then statement and sql count rows

I'm attempting to perform an if then statement based on the results of a sql count rows query. The query is returning the proper values however the if/then statement seems to be ignoring the returned value of the sql statement.

Here is my code.

import sqlite3

# Define SQL statement to select all Data from Column Name
sql = "SELECT Count(*) FROM arbtable WHERE Name = ?"

book_name = 'Winged Coat'

class PriceCheck(object):
    def __init__(self, db):
        self.conn = sqlite3.connect(db)
        self.c = self.conn.cursor()


    def query(self, arg, cardname):
        self.c.execute(arg, cardname)
        return self.c

    def __del__(self):
        self.conn.close()

def display():
#Connect To DB and Get Price of Matched book.
    getbookprice = PriceCheck("arbbase.sqlite")
    for row in getbookprice.query(sql, ([book_name])):
        if row == 0:
            print 'no row was found'
        else: 
           print 'Yep its there!'
            print row



display()

The program here is that my result, as evidenced by "print row" at the bottom of the code is 0. Since it is zero according to my if statement it should print 'no row was found', but instead it prints the else statement value of 'yes its there!'

I've researched extensively and think that possibly the fetchone statement is what I need, but I can't seem to figure out how to properly apply this to my code to test it.

Any help would be highly appreciated.

Sour Jack