How to set timezone for rails and sqlite?

The test app:

$ rails new ra1
$ cd ra1
$ ./bin/rails g model m1 dt1:datetime
$ ./bin/rake db:migrate

Then I add config.time_zone = 'Europe/Kiev' into config/application.rb, run console:

irb(main):001:0> M1.create dt1: Time.now
   (0.1ms)  begin transaction
  SQL (0.3ms)  INSERT INTO "m1s" ("dt1", "created_at", "updated_at") VALUES (?, ?, ?)  [["dt1", "2015-03-30 11:11:43.346991"], ["created_at", "2015-03-30 11:11:43.360987"], ["updated_at", "2015-03-30 11:11:43.360987"]]
   (33.0ms)  commit transaction
=> #<M1 id: 3, dt1: "2015-03-30 11:11:43", created_at: "2015-03-30 11:11:43", updated_at: "2015-03-30 11:11:43">
irb(main):002:0> Time.now
=> 2015-03-30 14:12:27 +0300
irb(main):003:0> Rails.configuration.time_zone
=> "Europe/Kiev"

What am I doing wrong?