How to properly escape single quotes in SQLite insert statement - iOS

I have an insert statement for my sqlite table that contains apostrophes in the values.

NSString *sqlInsert = [NSString stringWithFormat:@"insert into myTable (_id, name, area, title, description, url) VALUES (%i, '%@', '%@', '%@', '%@', '%@')", tempObject.ID, tempObject.name, tempObject.area, tempObject.title, tempObject.description, tempObject.url];

The results of that string is this

insert into myTable (_id, name, area, title, description, url) VALUES (0, 'John Smith', 'USA', 'Programmer', 'John Smith is a programmer. He programs a lot. John Smith's duty is to program. He loves it. His dog's name is Billy.', 'www.google.com')

When I try to insert that into the table, I get a syntax error near "s". I want to properly escape the apostrophes. How would I go about doing that? Thanks, any insight is appreciated!